www.samsunghope.org

Samsung Electronics launched Samsung Hope, the company’s new corporate philanthropic initiative aimed at bringing communities together to help underprivileged kids. Pledging a record US$700,000 in grants to 21 children beneficiaries across Southeast Asia and Oceania, the program empowers the community to actively contribute to causes they believe in through deciding how the grant will be allocated.

Samsung has been actively contributing to addressing social issues in the region through initiatives such as Digital Hope, which was launched in 2003 to help bridge the digital divide. In the current economic climate, we are committed to doing more to help the needy. We are therefore excited to launch the new Samsung Hope program with a record grant amount, and also go a step further by engaging the community in deciding the allocation of our grant. Through this empowerment, we aim to raise social awareness on the plight of underprivileged kids, and spur the community to help these kids imagine the future and realize their full potential.

Three deserving beneficiaries that have made significant contributions in addressing children’s issues were identified in each of the seven markets that Samsung operates in across the region. Information on the beneficiaries is uploaded on the Samsung Hope microsite (www.samsunghope.org), where everyone can support their favorite beneficiary by pledging to let hope take off. Each beneficiary will receive a base amount with an additional grant to be determined by the number of pledges it receives.

In the Philippines the Filipino community can on their personal capacity donate directly to the foundations if they so desire by using paypal or a card of their choice. This will also be available in the microsite.

ATRIEV – Adaptive Technology for Rehabilitation, Integration and Empowerment of the Visually Impaired

Tuloy sa Don Bosco Foundation – the Street Children Project of Don Bosco

Knowledge Channel Foundation Inc. – Transforming the country by delivering quality education to one student, one classroom, one school at a time.